What does investor marketing primarily involve?

Investor marketing primarily involves promoting bonds to potential buyers. This includes efforts to create awareness and generate interest in a particular bond offering among investors. The goal of investor marketing is to build relationships with potential investors, communicate the benefits of the bond, and provide them with necessary information that highlights the bond's features, such as interest rates, maturity dates, and the financial stability of the issuer. This process is crucial for stimulating demand, ensuring successful sales of the bonds, and ultimately securing funding for municipal projects or operations.

The other options pertain to different aspects of the bond issuance process, which do not directly relate to the marketing function. Negotiating terms with investors is a follow-up activity that occurs after the marketing has taken place, focusing on specific deal points rather than broad promotional strategies. Creating bond issue regulations involves compliance and legal frameworks, ensuring bonds meet necessary government standards, which is not about promoting bonds themselves. Filing bond sales with the government is a procedural task after a bond is marketed and sold, rather than an activity aimed at attracting investor interest.